Back to the Basics on Planning Balanced Scorecards
Today’s financial struggles call for a lot of changes – including planning balanced scorecards. To do this, we all have to go back to the basics in balanced scorecard development.
Planning balanced scorecards is something that today’s companies in the corporate setting should very well do. With the economic meltdown that we are all experiencing today, more and more companies are dropping like hot potatoes off the grid. Now, members of the senior management team might think that the implementation of balanced scorecards in the face of everything that we are going through now does not really make that worthy an investment to begin with. However, balanced scorecards have always been the managerial tool to use when companies aim to maintain balance in all sorts of aspects across department levels and divisions. Who’s to say that the same role cannot be carried out today, in the midst of the economic and financial struggles all enterprises are going through? If anything, balanced scorecards just might be the perfect tools to use now that we are going through financial turmoil in the corporate world.
Thus, we need to go back to the basics of developing balanced scorecards because the scorecards that you have right now just might need revamping. First and foremost, you need to understand that balanced scorecards cater to the four strategic perspectives that encompass the complete functioning of any enterprise. These four perspectives are Financial, Customer, Internal Business Process, and Learning and Growth. To further analyze this framework, let us break down each perspective.
For the Financial perspective, you need to ask yourself how the company should appear in the eyes of its shareholders so that it could achieve financial success. For the Customer perspective, you then need to ask how the company should appear in the eyes of its customers to achieve its vision. For the Internal Business Process perspective, the question to pose would be what types of business processes should the company excel at so that it would be able to satisfy both its shareholders and its customers? And for the Learning and Growth perspective, you need to determine how the company can sustain its abilities to foster change and improvement, and in turn, it could then achieve its vision.
Now that we have defined the four perspectives that comprise the framework, the next step is for you to come up with metrics for each perspective. Bear in mind that the metrics or the measurements here should all be centered on a particular strategy and they should be linked with one another in a consistent fashion, thereby creating mutual reinforcement.
For the Financial perspective, the following would make great metrics – cash flow, sales growth, economic value added, and the return of capital employed. For the Customer perspective, market share, profitability, customer satisfaction, customer retention, and customer acquisition make great metrics.
For the Internal Business Process perspective, you need to break this down a bit. The metrics would then have to be geared towards innovation, operations, and post sales service. Metrics for innovation would measure how well the enterprise is able to identify with the future needs of its customers. Operations metrics would measure cycle time, costs, and quality. Post sales service, on the other hand, would measure repair, warranty, the treatment of defects, as well as returns.
For Learning and Growth, metrics for people would include training, employee retention, morale, and skills. Metrics for systems, meanwhile, include the availability of crucial real time information that is needed for rank and file employees.
When planning balanced scorecards, especially during these trying and frustrating times, it really helps to go back to the basics. Revamp your scorecard and make it a tool better equipped to deal with today’s economic struggles.

