Motel Dashboard

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In this article we will talk about motel BSC indicators, ways to introduce BSC to hotel and organize BSC discussions. Read on to learn info on Balanced Scorecard, its components and implementation secrets. Check additional information about motel dashboard.

It looks like all of us have stayed in a motel at least once in life. When you are travelling by car, it is very important to spend a night somewhere, regain energy, have a bite or a nap, fuel car or just have a drink in the evening in order to relax. You can find all this in a motel. Moto-hotels or motels are very popular in the US where a car is more than just a vehicle. This is way of life. Thus, in order to offer top quality services motels need to constantly improve performance to maintain competitive advantage. There is a myth that people stay in the first motel they see on the way. This is partially true. However, customers have preferences, and drivers are not an exception. Motels have different "faces" and "characters."

Everything done in business aims at making profits. Motels sell their services to car and truck drivers who need to rest or spend a night. As there is a wide choice of motels, every motel should offer something unique in order to attract customers. It is all about prices and level of service. People who travel a lot are regular customers in motels. Thus, these businesses compete to win loyalty of customers. In this context, use of Balanced Scorecard is very beneficial. Let's look at a few indicators and some tips to implement BSC in a motel.

As there are usually not many employees in a motel, even a big one, Balanced Scorecard concept should be presented to motel personnel. It should be noted that Balanced Scorecard does not work unless it is accepted and used by the majority of personnel. If 5-7 people are working in a motel (some of them part time) managers need to be aware why they use BSC and what benefits they will get. Thus, it would be reasonably to explain employees principles of BSC.

The 4 categories of Balanced Scorecard (financial, customer, internal processes, learning and growth) perfectly suit motel BSC. Key performance indicators characteristic of a motel dashboard mostly concern customers and internal processes. However, learning and growth, as well as financial categories deserve due attention.

What indicators might be used? The best way to locate the right indicators is to download ready to use sets from commercial libraries. Sure, there are no ideal sets of KPIs that would work equally well for all motels. However, it is possible to choose appropriate key performance indicators from available lists and directories.

What must be evaluated? Just everything - from employee lateness and staff turnover rate to cost per room or cleaning expenses. Customer satisfaction and room occupancy are another important KPIs in a motel dashboard. Through measurement of 4-5 indicators in each category, top managers and motel owners get all information on current performance. Analysis of this information helps locate problems and solve them at early stages. BSC is quite a helpful tool in this sense. The right approach to Balanced Scorecard implementation and maintenance is a precondition to success for any motel that made a decision to start using this product of mind by Norton and Kaplan.

If you are interested in motel dashboard, check this link to find out more about motel dashboard. Also, you can check other articles in Dashboards category.

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