Motel Scorecard

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It is obvious that motels are quite different from hotels since they have different customer groups. In this article we will talk about motel performance evaluation with BSC as well as some of the most popular indicators. Check additional information about motel scorecard.

Evaluation of motel performance can be quite a daunting task as compared to evaluation of a hotel. Yes, hotels and motels look quite similar. Both businesses aimed at making money through attraction of new customers. However, a typical motel has a different target group of customers. Motels are attractive for people who travel by car and need to spend a night somewhere, have a bite and take a nap. Typical hotel guests are people who have more money, who travel by year and are ready to pay for comfort. This is not to say that motels are not comfortable. Just to the contrary! A motel room should always have bathroom, towels, telephone, TV, the Internet (now many motels are connected to the World Wide Web), a big bed etc. There should be also a comfortable parking lot and perhaps a small restaurants or a cafe offering snacks, breakfasts and dinners. Hotels work round the clock, so you can check in and check out anytime you want. There is always room for development and perfection. Motels are not an exception here. This especially concerns motel chains run by one of several owners. In this article we will talk about use of Balanced Scorecard to evaluate motel efficiency.

As known, Balanced Scorecard consists of four perspectives, each of them covering critical success factors for any business. These perspectives are financial, customer, internal processes, learning and growth. Of course names of such categories can change from business to business. In motel industry which should rather talk about financial, customer, efficiency and staff perspectives. Although they've got different names, they have the same nature as the above mentioned traditional four perspectives. Each perspective contains several key performance indicators which demonstrate motel progress on the way to implement strategic goals. In simple words, they show how well a motel is performing. As a rule, the number of key performance indicators for one category should not exceed four or perhaps five. Now let's look at several key performance indicators which can be used in motel Balanced Scorecard.

It is well known that personnel is the most valuable asset for any business. Personnel turnover rate matters a lot. If people are unwilling to work in a motel for a long time it means that they are not satisfied either with celery and working conditions. Owners of a motel should pay money to hire new personnel and educate them. Decrease of personnel turnover rate is a positive signal for owners and managers.

Percentage of Internet bookings shows efficiency of online advertising. If more and more people prefer booking Meyer the Internet more attention should be paid to motel website. It might be quite reasonable to invest some money to make website user friendly or perhaps introduce some discounts of free gifts to people who have booked rooms online.

Net profit per room is another important indicator. However, it should be always car related with average cost per room, which may include salaries for motel personnel, community bills, cleaning costs, fixing and renovation costs etc.

If you are interested in motel scorecard, check this link to find out more about motel scorecard. Also, you can check other articles in Customer Service and Call centers category.

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