Hotel Web-Site Performance

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We are living in the age of the Internet. All hotels and hotel chains now have own web sites that offer booking forms and information on hotel itself. How to have an impressive and effective web site? Read on to learn more. Check additional information about hotel web-site performance.

These days you can hardly find a hotel that doesn't have own website. Well, maybe there are hotels and inns somewhere in the countryside that do not have web presence. In fact, they do not needed since these are small hotels used mainly by local inhabitants or tourists that love traveling without making plans in advance. However, most hotels have web sites with online booking forms. Just having a website is certainly not enough. Such a website should certainly be easy to use and informative. The most important thing is availability of online booking form. This is what customers come to a website for. They want to book a room and the web site will turn out useless unless a customer is capable to do this. This article will focus on evaluation of hotel website efficiency with one of the most popular and effective performance evaluation and strategic management tools in the business world - Balanced Scorecard.

It is quite possible to apply the four traditional categories of Balanced Scorecard to evaluate efficiency of hotel website. Financial, customer, internal business processes and learning and growth perspective cover the most important key performance indicators that will surely demonstrate efficiency of hotel website and alignment of website goals with the company strategy. If we're talking about finances, hotel top management should definitely spend certain amount of money to develop and maintain a website. These expenses cover hosting fees, web site development costs as well as maintenance of a website. Here, we recommend using indicators such as web site maintenance costs vs. total hotel expenses, salaries for website personnel vs. total wages budget etc.

Without any doubt, a web site should be well optimized otherwise no one will ever find it in the network. Sure, some hotels and hotel chains do not need any advertising their world famous. Other hotels should have search engine optimize contents, so that potential guests can find hotel website over the Internet. Fresh contents should be regularly uploaded to the website. Besides, hotel website should have traditional sections like online booking, frequently asked questions, news, special rates and discounts, guestbook and feedback forms, photo and video section etc. In other words, when a customer visits a website he or she should feel compelled to book a room.

With the help of Balanced Scorecard it is possible to measure website efficiency. For instance, evaluation of such key performance indicator as new website services vs. total number of services will show whether or not website is developing. Ratio of online bookings will give answer to the question "Does maintenance of a website contribute to revenue growth?"

Let's not forget that we are living in the age of the Internet. Gone are the times when people booked hotel rooms by phone. These days, it is easier to go online and spend a few minutes to book a room. Hotel top management should also measure introduction of new payment methods. Due attention should be given to electronic payment methods like PayPal or Moneybrokers.

If you are interested in hotel web-site performance, check this link to find out more about hotel web-site performance. Also, you can check other articles in BSC Guides category.

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