Hotel Desk Performance Guide



Join Balanced Scorecard Group 

Practice-based Balanced Scorecard Trainings

Online KPI Dashboard Sign up with web-based KPI Dashboard:

  • Access your KPIs online;
  • Measure your success;

Navigation: All Balanced Scorecard Articles > BSC Guides

Reception of helpdesk of a hotel is its face. Thus, it should be just perfect. Read this article to learn more on use of BSC to measure reception performance. Check additional information about hotel desk performance.

What do you see when you first come to the hotel? Right, there is a reception desk right in front of the entrance door. You often form your judgment about a particular hotel by how you're welcomed and served at the reception desk. Of course it is important what suite you will get and how efficient hotel personnel is. However, your conversation with a reception clerk forms your first impression which is often a major one. Efficiency of hotel reception is all important. Some hotel owners make a common mistake of paying too little attention to reception, focusing on housekeeping services, cuisine, Telecommunications Services etc. A clerk and reception can easily turn a new customer into a regular one. Very often hotel guests require additional services. Reception is not just about giving keys to your room or writing down your name in the guestbook. A hotel guest may need a taxi, hair dressers or health care services etc. The reception services can offer any information and hotel guest might need, begin in from sightseeing tips and ending with contact details of the PEST lawyers of doctors in the city.

The above mentioned proves necessity to evaluate hotel reception as a part of old hotel services. Of course, reception of a hotel shouldn't be evaluated individually, however, this is quite possible. Balanced scorecard is the tool that can be implemented at all levels. For example, if hotel managers and owners hesitate to invest much money into deletion of the entire hotel performance, they can test this incredibly efficient strategic management and performance evaluation tool developed by Norton and Kaplan on a level of an individual business unit or a service. In such a way it is possible to get balanced scorecard experience and better understand the way it works.

One of the most important concerns for anyone who has made the decision to implement balanced scorecard is the right choice of key performance indicators or evaluation metrics. By measuring the wrong indicators top managers would get the wrong information. Well, formerly this information will be correct but absolutely irrelevant to critical success factors in the hotel industry.

As to evaluation of helpdesk performance choice of key performance indicators plays a crucial role. All reception strategies have to be customer oriented. In other words, reception personnel has to look for new ways of offer in existing and new services to hotel guests. Having set strategic goals for receptions service, top managers need to use balanced scorecard to find out whether or not they are on the right track. In other words, regular evaluation of key performance indicators will offer information on how well the company is doing.

Choice of key performance indicators depends on hotel goals and existing problems. One should focus on major things. For example we would recommend evaluation of such key performance indicator as number of additional services offered by reception, number of services used by one customer, customer loyalty and satisfaction with reception services, number of solved problems and answer questions per one customer etc.

If you are interested in hotel desk performance, check this link to find out more about hotel desk performance. Also, you can check other articles in BSC Guides category.



 

10 steps self-education plan for Balanced Scorecard.

Subscribe to BSC Articles newsletter to learn more about how-to articles, BSC development and implementation.

Balanced Scorecard Toolkit 
Balanced Scorecard Toolkit includes step-by-step manuals, documents, presentations, check lists designed to help business professionals with successful development and implementation of Balanced Scorecard. Learn more about
BSC Toolkit.

Free Balanced Scorecard Templates

 

Balanced Scorecard Software - BSC Designer



Copyright © 2000-2010 Scorecard Report. All rights reserved.