Using the Motel Scorecard in Times of Crisis

Access your KPIs online;
Measure your success;

Navigation: All Balanced Scorecard Articles > BSC for HR

The real purpose of a motel scorecard is not only to measure and provide statistics; it is to increase and maximize the potential of the company's human resource and investments. Check additional information about motel scorecard.

There are as many motels as there are hotels in the world. Although businesses and consumers see the motel sector as a cheaper alternative to the hotel industry, the portmanteau business sectors play a huge role in the hospitality industry. In as much as hotels worldwide with huge room numbers require complex and expensive operational tools, motels also need customer-centric strategies to improve profitability and brand loyalty. Every strategy of a motel must make positive and beneficial changes in almost every aspect of the organization, including significant process improvement efforts. This is where the motel scorecard comes into great play.

Apart from the desire of improving motel operations, where did all this need for the scorecard start? Well, it all starts the very moment a motel opens to the public. Managing and maintaining a good portfolio is not that easy. As years pass, motel managers may and will face the worst of financial performance that could result to ending some of the motel activities, cutting expenses, laying off employees, and sacrificing minute operations. When a motel faces this kind of situation, the most readily acceptable thing to do is to redirect and focus the activities on enhancing branding and customer experience. This strategic re-direction of focus requires more than just mind brilliance, but an adjustment in every aspect of the organization. This re-direction requires the assistance of scorecard.

Going back to the roots and re-aligning the strategies to the company goals should be measurable. The way to do this indeed is by using motel balanced scorecard. It is not the best but it is the only way to know if the re-alignment is successful. During this crisis, the scorecard serves as a tool to re-focus fundamentally the activities and strategies from a conventional functional model to something that emphasizes outcomes and key business processes, at the same time giving every motel staff a line of sight on how they can contribute to the process. Instead of starting all over again, the motel balanced scorecard will help the company achieve back balance.

Scorecards are easy to use for smooth sailing operations. However, for an organization that is maintaining and grappling for a good balance to avoid failure, it takes more than just formulating scientific performance indicators. In special cases like this, the balanced scorecard team must look at the strategic map and objectives. The key is to come up with proof of concept; proof that the formulated solutions are for realistic needs. It is a waste of time to come up with a truckload of indicators, which are not at all significant. Therefore, as a guide in the measurement process, here are five key factors that the motel manager should look into.

First, the scorecard system should support the six-sigma approach. Second, the scorecard should allow broad deployment. Third, the system should pass software certification and evaluation and proved itself for scalability. Fourth, the system should be open and allow integration with existing tools and technologies. Fifth, the system should be upgradeable and should allow the client to leverage their existing investment on skills and technologies.

It is clear then that the true power of a motel scorecard is not just to measure but also to harness and make full use of the potential of every employee, investment, technology, and strategy in a company.

If you are interested in motel scorecard, check this link to find out more about motel kpi. Also, you can check other articles in BSC for HR category.

Balanced Scorecard Toolkit includes step-by-step manuals, documents, presentations, check lists designed to help business professionals with successful development and implementation of Balanced Scorecard. Learn more about BSC Toolkit.